Wildland Firefighter Magazine The Voice of the Wildland Firefighter
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Photographer Guidelines
Wildland Firefighter Magazine (WF), WildlandFireFighter, published monthly by the Elsevier Public Safety division of Elsevier, was established in 1994 and reaches fire service and forestry professionals across the United States and worldwide. Wildland Firefighter’s readership includes active wildland firefighters and managers in fire departments, training academies, fire camps and government agencies. Wildland Firefighter focuses on stories from the fireline, practical information, news, techniques and product reviews to assist wildland firefighters and fire managers.

What qualities does WF look for in a good image?

We look for sharp, well-framed images with room around the frame edges to crop. For photographers who regularly shoot wildland fires, we encourage shooting the scene from as many different angles as possible, concentrating on both the action and the smaller details. When possible, please shoot and submit vertical and horizontal formats of the same scene. We prefer photos that show wildland firefighters in action, handling equipment, etc. Please include captions with each image that indicate the response organizations pictured and the date and location of the incident.

For cover photographs, we look for action-oriented, dramatic, sharp photos in a vertical format. The photos should be stand-alone in that they tell a story or elicit an emotional response just by viewing the picture.

What image format should I send to WF?

We accept the following formats:
• 35mm color slides
• Prints: glossy color and B/W accepted
• Digital images in jpg, tiff, or eps format at 72 dpi for initial review. We require 300 dpi resolution for publication. If you send images as attachments via e-mail, compress your files with Stuffit, Disk Doubler, etc. Send only one attached image per e-mail.

Please note: Don’t send negatives. We accept no responsibility for unsolicited images. Please provide a self-addressed, stamped envelope if you want your images returned to you. Complete model release forms must accompany photos when legally appropriate.

Editors’ tips for getting published

• Study published samples before submitting.
• Don’t send out-of-focus images.
• Focus directly on the firefighters in your shots. If an image shows a bunch of people’s backs, we won’t publish it.
• We do not want staged situations—only real-life fire/rescue action shots.
• Complete model release forms must accompany images when legally appropriate.

Where do I send my image(s)?

Send only duplicate–not original–copies of slides or glossy prints to WF Managing Editor, 525 B Street, Suite 1900, San Diego, CA 92101.

We accept no responsibility for unsolicited materials.

What happens if WF accepts my photograph?

Upon acceptance of your image(s), our art director or editor will notify you of our desire to use your image(s). Thereafter, we’ll send you a confirmation letter that outlines specifics of the image(s) to be used, payment information, and copyright information.

Photo rates (subject to change)
  4/C B/W
Cover $100  
2-page spread $75 $60
Full page $60 $50
1/3 or 1/2 page $40 $30
1/4 page $30 $20
Spot $15 $10

All payments are made upon completion of a formal confirmation letter as signed by the contributor and appropriate members of the editorial staff.